Introduction to HikCentral-P BI Report Module Licence (HX-CMSDRSB)
The HikCentral-P BI Report Module Licence (HX-CMSDRSB) is an add-on software licence for Hikvision's HikCentral Professional video management platform that brings business-intelligence (BI) reporting and analytics to camera-derived data. Designed for organisations that want to turn video analytics into actionable business insight, this module provides people counting, people-attribute analysis, queue and waiting-time analytics, heat-mapping, pathway/trajectory visualisation, and configurable dashboards with scheduled and exportable reporting.
- People counting— walk-in and in/out statistics to measure footfall and conversion opportunities.
- People-attribute analysis— age, gender and related attributes where supported by cameras.
- Queue and waiting-time analytics— queue status tracking, average wait times and peak periods for service optimisation.
- Heat-map and pathway analysis— visualise footfall density, dwell areas and typical customer paths.
- Configurable reporting and dashboards— schedule and export reports to Excel/CSV/PDF and deliver them by email.
- Multi-site capability— integrate analytics across stores or facilities for comparisons and consolidated reporting.
Detailed specifications and benefits
- Product type:HikCentral BI Report add-on licence. This is a software licence — no hardware is included.
- Prerequisite:Requires HikCentral Professional (video surveillance base/unified base pack) and adequate server capacity to support analytics and reporting workloads.
- Packaging:Licence key/activation delivered according to reseller procedures. Common distributor references include HX-CMSDRSB and Hikvision reference 401000038 on some catalogues.
- People counting:Provides walk-in and in/out statistics so retailers and facility managers can measure footfall, occupancy trends and conversion rate proxies when combined with POS data.
- People attributes:When paired with analytics-capable cameras, the module can report on age and gender attributes, enabling demographic profiling for marketing and merchandising decisions.
- Queue analysis:Queue/waiting-time measurement and queue status reporting help service organisations and retail points understand staff allocation needs and peak-time pressure points.
- Heat-map and pathway analysis:Visual heat-maps show footfall density and dwell areas, while trajectory/pathway analysis reveals common paths and bottlenecks in stores or public spaces.
- Reporting:Configurable dashboards and scheduled reports support Excel/CSV/PDF export and email delivery — useful for operational teams, head office reporting and multi-site comparison.
- Server sizing:Channel and resource limits depend on the HikCentral base edition and server specification. For reliable performance plan server CPU, memory and storage according to Hikvision datasheets and expected analytic workloads.
- Activation and installation:Licence activation is handled through HikCentral; installation and configuration should be performed by qualified personnel or an authorised Hikvision integrator.
- Compliance:Consult Hikvision documentation for regional compliance details such as CE or UKCA certifications and follow recommended installation/activation steps.
Benefits — why the BI Report Module matters
- Operational insight from existing cameras:Convert camera analytics into business metrics without deploying separate sensors — saving cost and simplifying infrastructure.
- Centralised reporting:Bring multiple sites into a single reporting view for consistent KPIs across a retail estate or facilities portfolio.
- Actionable outputs:Scheduled exports and email delivery let managers receive timely reports to act on staffing, merchandising and layout decisions.
- Improved customer experience:Queue analytics and heat-maps enable organisations to reduce wait times and improve traffic flow, directly impacting satisfaction and sales.
Use cases and scenarios where the product excels
Retailers can use people counting and pathing analytics to understand where customers spend time, which fixtures attract attention, and which layouts deliver higher conversion. Heat-mapping and trajectory reports help merchandising teams validate planograms and decide product placement. Combined with scheduled reports, district managers receive consistent weekly summaries to compare store performance.
Quick-service restaurants, banks and service counters benefit from queue analytics to predict peak times and optimise staffing levels. Waiting-time reports and queue status dashboards highlight problem periods so managers can deploy additional staff or open more counters to reduce wait times.
Facilities managers for campuses, transport hubs and event venues can use heat-mapping and people counting to monitor occupancy patterns, improve signage and manage crowd movement. Pathway analysis helps plan safe egress routes and improve visitor experience during daily operations or special events.
For organisations with many outlets, the BI Module’s multi-site comparison capability simplifies benchmarking and group-level reporting. Head office teams can set standard KPIs and receive scheduled exports for portfolio-level analysis, making it easier to spot underperforming locations or highlight best-practice stores.
Comparisons with similar products in the market
The market for video-based analytics and retail intelligence includes native VMS analytics modules, specialist retail analytics platforms and integrations between VMS and third-party BI tools. Below are the typical differences and where HikCentral-P BI Report Module stands out:
- Integration:Because the HikCentral module is built specifically for HikCentral Professional, it offers seamless access to camera streams, metadata and user management within the VMS. Standalone retail analytics platforms may require additional integrations and middleware.
- Cost and deployment:An integrated licence can be more cost-effective for existing HikCentral users, avoiding separate hardware or cloud subscriptions. Specialist platforms sometimes provide deeper retail-focused features but at additional operational cost.
- Feature parity:Many major VMS vendors (including Milestone, Genetec and others) offer analytics add-ons or partner integrations. The differences are often about ease of activation, camera compatibility and reporting UX rather than fundamental analytics capability.
- Vendor ecosystem:A Hikvision-centric deployment simplifies camera/analytics compatibility but creates tighter dependency on Hikvision’s product roadmap and camera analytics features. Organisations should weigh the benefits of tight integration against any desire for a heterogeneous camera estate.
- On-premises control:The HikCentral licence supports on-premises deployments that keep data inside the organisation’s network — preferred by customers with strict privacy or latency requirements.
- Cloud offerings:Cloud-based analytics platforms can reduce local infrastructure needs and scale rapidly across many sites, but introduce ongoing subscription costs and data-transfer considerations.
Customer testimonials and typical feedback
There are no verified individual customer testimonials included with the product datasheet. However, typical feedback themes from resellers, integrators and end users who evaluate integrated VMS BI modules include:
- Integrators:Praise for easier deployment when analytics are part of the same vendor ecosystem, with cautionary notes about ensuring correct server sizing during planning.
- Retail managers:Positive comments on the value of queue and people-count reports for staffing decisions and simple, actionable dashboards for weekly store meetings.
- IT/operations:Appreciation for on-premises control and the ability to export reports in standard formats (Excel/CSV/PDF), with recommendations to follow Hikvision’s activation and compliance guidance closely.
If you’re considering a purchase, request a demo from your Hikvision reseller or ask for case studies specific to your sector and region. Resellers can also provide sizing guidance and sample dashboards to validate the solution before deployment.
Pricing and commercial notes
As a licence product the HikCentral-P BI Report Module is typically sold through authorised resellers. Example price indicators are a distributor cost of approximately 1,219.76 (currency as listed by the distributor) and a suggested retail price near 1,695.00. Actual reseller pricing varies by region, volume and channel, and may include support, installation or integration services as part of a project quote.
Conclusion — why choose the HikCentral-P BI Report Module
The HikCentral-P BI Report Module Licence HX-CMSDRSB is a pragmatic choice for organisations already invested in the HikCentral Professional ecosystem who want to extract business value from camera analytics. By packaging people counting, attribute analysis, queue analytics, heat-mapping and pathway reporting into a single licence, it streamlines delivery of operational, marketing and facilities insights without adding separate sensor infrastructure.
Its strengths are tight integration with HikCentral, support for multi-site comparisons, and flexible reporting/export options that fit into existing operational workflows. Prospective buyers should ensure they meet the HikCentral prerequisites, plan server sizing according to expected analytic loads, and work with an authorised integrator for deployment and activation.
For retailers, service providers and facility managers seeking measurable, camera-derived BI that feeds regular operational decisions, this module offers a cost-effective and integrated route to meaningful insight.
